DESIGN ORBIT: PIRAEUS BANK
OVERVIEW
Piraeus Bank Mobile Wallet redefines modern banking with an elegant, intuitive finance planner designed to complement the iOS experience across all mobile devices. The app combines aesthetics with functionality, offering users a seamless and secure way to manage their accounts, track spending, and handle transactions anytime, anywhere. It’s a refined balance of design sophistication and digital banking convenience, built to make financial management effortless and visually engaging.
PROBLEM
The initial banking app lacked a cohesive visual identity and a modern mobile-first experience, making it difficult for users to navigate and manage their finances efficiently. Its fragmented design across platforms resulted in inconsistent interactions and usability challenges, especially for users seeking a secure yet seamless financial tool on the go. The goal was to unify the digital experience through a refined design system that would make everyday banking intuitive, elegant, and effortless.
SOLUTION
We built and led a four-member interaction design team to develop and maintain a unified design language across iOS, Android, and web platforms. By establishing a consistent visual and interaction framework, the team ensured scalability and brand coherence while enhancing user experience across all touchpoints — from mobile transactions to event and account management tools.
28%
IMPROVEMENT IN USER RETENTION
16%
INCREASE IN TRANSACTION SUCCESS RATE
43%
BOOST IN CUSTOMER SATISFACTION
